8 things successful people don't have in their lives. Productive, successful people don't...
Being on social media—checking notifications Facebook, scrolling through pictures on Instagram, reading quick updates on Twitter, whatever, it’s part of everyday life. But if you don’t control how much time you spend on it, the hours will fly by and you won’t have accomplished anything on your to-do list.
So either put a time limit on it. Set an alarm for when you need to minimise it, close the app, do something else, or, only get on after completing necessary work projects. Use social media as a reward.
Successful people have a purpose, a laser-focused plan of things they want to achieve on a particular day. I believe in writing things down, but only the top two or three priorities I need to accomplish that day, not a long list of things.
Write down your top priorities and break down those large tasks into more reasonable steps and you’ll see yourself wanting to get them done and crossed off the list.
If you want to step into a truly successful life, you have to focus on things that positively fuel your life. Productive people don’t waste their time on things that emotionally drain them.
Before committing to activities on your schedule, be sure the activity will positively add to your life. If you believe it won’t, then think about saying no to it. Also, don’t feel obligated to give an answer right at the time you’re being asked to do something. Think before you say yes and know that it’s OK to say no to requests for your time.
Think about your Boundaries to take back control
Successful people realise that worrying gets you absolutely nowhere in life, especially if you can’t do anything about a situation.
So turn your thoughts to action-based activities. Focus on things you can get done. I find when I feel this way, exercise is my key to clearing my mind.
It’s said that you are the average of the five people you spend the most time with. If you want to be your best, you have to surround yourself with the best people.
Be sure to eliminate negative, toxic energy around you. If you want to soar in life, you need to unload what is weighing you down. This sounds harsh and I am not saying ditch everyone, as some of these people can be your family. But it is important you create a little distance from those who you can't cut loose from, if it is these that are bringing you down.
Successful people make mistakes. Everyone makes mistakes. The key to being successful in life is not making the same mistake twice, learning and growing from mistakes, and becoming a better person because of them.
So when you make a mistake, get into a mindset that the mistake is done with and you can’t go back to the past. Focus on what you learned and design a strategy to positively move forward from it.
It’s great to be inspired by what other successful people are doing, but when you’re constantly comparing yourself to the next person and it’s bringing you down, it’s time to shift your mindset.
Be inspired by others, but focus your mindset to only compete with the most important person: yourself.
We all go through times that we don’t get enough sleep or exercise because we need to work on a big project. But for long-term success and happiness, you must put yourself first on the priority list.
Some great ways to do this is to kick start your day by doing something you love to do. Maybe it’s completing a great workout, meditating, writing in your journal or reading your favourite book.
Do what works for you. Because when you start off your day doing something you love and that is good for you, you’ll feel happy, focused and strong the rest of the day.
Are there things on this list that have been time-wasters for you? Eliminate them so you can step into your best life... Start NOW!!
Do you make a profit for your salon? I do now. But that was not always the case!! If only I had asked this question back when I started.
I don't know about you, but I went into Beauty because it was something I really enjoyed. I did not plan to be a business. I was just doing something where I thought I would earn good money and work the hours I wanted!
I cannot be the only person that this did not work out quite how I thought.
I had no clue what to charge, I had no clue what I was doing full stop, if I am being honest.
When I started my business I had just finished college, so you know what I did??? This is horrendous. I charged the same prices as college. Possibly a tiny bit more, but not much. I figured they were covering their costs. No wonder I was so blinking busy hey... How crazy is that? If anyone told me they did that, I would be shouting NOOOOOO!!! But that was ME!!
I am almost embarrassed to tell you, but you know what? We live and learn, don't we? And 18 years on I am still in business and some of those very first clients are still with me today.
WELL!! I was literally back to back with customers.
Why wouldn't I be? I was charging just the cost for the treatment! I didn't even factor in any money for me, let alone the business. How many people have done something like this?
After speaking with so many of my coaching clients, I am pleased to say many did not do this. However, they did forget about the business!!
Pricing can seem like it is hard to work out. But it doesn't have to be.
It’s easy to start worrying about whether the price is too high or low, and if it’s more attractive than your competitor’s price. It’s even trickier when it comes to a service as you’re pricing yourself, your skills and experience.
So many salon owners work out treatment cost, based on the product cost itself. But that is not everything...
Cost of Beauty products – If you’re doing a manicure, how much does the top coat cost you? Most suppliers should be able to provide you with a cost per service for each treatment, or tell you how many treatments a product can be used for. But if not, work out how much each product costs you and divide that by how many treatments you will get out of that product.
Variable Costs – These are costs associated with running your business including marketing, bookkeeping, or running your website. These will increase as your sales increase.
Equipment – How much do your scissors etc. cost, and how often do they need replacing?
Labour – If you need to pay staff, how many hours will they work, and how much will you pay them?
Fixed Costs – Fixed outgoings including rent, rates and salaries that aren’t directly related to a particular treatment. For example, your receptionist usually works set hours and gets paid the same salary each month.
I have a formula for working out pricing per treatment.
Gel Nails - £4 product cost, yet the salon cost is £16.25
Acrylic Nail - £6 product cost, yet the salon cost is £30
You may be surprised by these workings. Are you charging to little? WE can so often think £4 is all it costs me so I can get away with charging £15 and there is loads of profit. WE forget everything else.
Have you ever read the book Profit First? Please read it. It is all about paying YOU first.
To really make your salon make a profit, you need to firstly decide how much profit you want to make. Sounds weird doesn't it?
If you want to make £25k profit for your business, not your wages. Then you need to, firstly, work out how much money your salon needs to take in order to make this profit!
This is what we call reverse engineering.
LA Academy can teach you the right formulas and the right systems you need to create THE most streamline and most profitable salon.
I am going to show you exactly what you need to do to get more likes and followers on your Business Page quickly and for free!! Sound good?
7 tips to get more Likes on your salon Facebook. There is no point in having every Tom, Dick and Harry liking your page. It is not just about numbers. WE need the right people to like your page! WE need your ideal customer. Now you may think everyone is my ideal customer. But that is not strictly true and when we are marketing to our customers we need to make sure we market to the right people!
We all know those customers who are always looking for the next deal/offer. Now I don't know about you, but I don't want my salon known as an offer salon! I want profitable customers and those who consider value of way more importance than price. Agree??
When it comes to social media - stop trying to appeal to everyone and get to know YOUR ideal customer and get them engaging with your page. Get to know them and get them to know you and your team. This form will help you Download the customer avatar form
Your ideal clients are the ones who are those who:
I hear people all the time, 'Oh I don't use my Facebook for business' or 'I don't want friends to think...' Facebook has massively changed and you need to think about this as a salon owner. Really think what you are putting on your personal page. For example, I wouldn't suggest putting lots of drunken pictures on, or swearing, or causing arguments, or being too political.
I know you may disagree, initially, here. But really think about it, would you go to a business where you didn't like what they were about.
We have to be transparent as a business owner and we have to be real, but honest. I am not saying you can never post, I am just saying consider what you are posting and really think about it before making comments or certain things you are sharing. Your business page and your personal page should go hand in hand. I am not saying post all business on your personal page. I am just saying 'watch your posts'. These days people do investigate business by looking who the owner is... People are judging all of the time. Whether this is right or wrong.
Of course you want to inject some friendly fun into your posts, but don’t confuse ‘personality’ with ‘personal information’. People do not want to hear about your fancy new car, holiday or what you munched for breakfast.
They just don’t. And if you keep ramming it down their throat they’ll just hit the ‘Unlike’ button.
Everything you post on your salon Facebook should be relevant to your brand and business. Being on-brand and on-topic means people are more likely to engage with you and to hit the Like button.
That doesn’t mean only posting about your salon or spa. Create a mix of general hair and beauty content, such as a celeb’s new hair style or London Fashion Week trends, with your salon news and updates.
You know from the content calendars I release from time to time, but are available on my website , I post all sorts. But, we have to make it relevant, but fun as well. Did you know only 3% of your page likes will ever see your posts.
The way to do this is through getting people to respond to what you post. People will rarely respond to a sales post. So, only 20% of your posts should be sales. This is why you need to not just post pictures of nails and hair. Yes these are great but we need to get engagement too.
Hair or beauty tips always work well. Weave in a subtle reference about a product or service but don’t make the post one big ‘sell’ otherwise you’ll have them reaching for that Unlike button again.
Food and Pets are great for this. Now the way to make these relevant is find a hashtag day for pets or food and speak about one of your team. It is professional, but fun and they are getting to know you too. Make sense?
'Louisa has 2 Bengal Tigers, they are her babies. Share a picture of your fur baby' (you get to know them and they get to know you).
Also, professional tips, before & after, behind-the-scenes, step-by-step guides, celebrating success, videos, team and salon news.
Ask your team to like your Business Page and share posts with their followers whenever possible.
By the way, if you’re not following us on Facebook why not pop over and have a look?
Shares are one of the best ways to attract more followers. This gives you a new audience. They are harder to get than Comments or Post Likes but are much more valuable to your business.
Because while Comments and Post Likes show your followers are engaged, they won’t put you in front of a fresh local audience of potential new clients.
A Share is powerful. It’s a mini personal recommendation showing someone trusts and likes your salon enough to share your content with their family and friends.
This is why I highly recommend a content calendar. You have already thought and planned out everything you are going to say.
Don’t post for the sake of it. If you haven’t anything that is worth saying then don’t post. Hashtags are a great way to help here. If you can find a hashtag day. It may prompt you to post something.
And keep your posts short and sweet. Less is more. People skim read Facebook posts so be brief and to the point if you want to get more Likes.
And watch out for typos. Spelling and grammar mistakes reflect badly on your salon business. They say ‘sloppy’ and ‘lacking an eye for detail’ – not attributes you want in someone who is cutting your hair or waxing your legs.
I find reading a post aloud is a good way to spot any mistakes or typos. If you’re unsure ask someone else to cast their eye over it.
Include a call-to- action in your posts to tell followers what you want them to do having read your post – call now, Like the Page, Share, read more, book online...
If you want to increase your Likes then include compelling visuals as often as you can. Salons and spas have bags of photo opportunities and consumers can’t get enough of Before & Afters and are happy to Share.
Share videos of your salon, of your staff working, of a treatment room. There is so much available to use here. Think outside the box a little.
Shoot a quick video on your phone and upload to get your brand message out to potential new followers and engage existing ones.
If you want more Page Likes then you need to be sociable (it’s social media after all).
Mention and tag local businesses into your posts. This will help build relationships with local business and also increases the possibility that they will do the same for you. They may even share with their followers introducing your brand to a new audience.
Add an image for greater impact and always choose brands that have similar target audiences to you.
Shout about your salon social media wherever you can: